Brand Spark Academy, a global initiative led by corporate branding expert Steve Cornick, has announced its official launch.
This six-month program aims to equip CEOs, HR leaders, and marketing professionals within the financial services industry with the essential knowledge and skills to create an authentic and attractive employer brand that attracts and retains the best talent.
In an industry as competitive as financial services, attracting and retaining top talent is a significant challenge. The difficulty in filling roles, the high costs, and the struggle to differentiate firms in the market have plagued businesses for years. Brand Spark Academy aims to address these challenges head-on, providing a solution that delivers tangible results.
Steve Cornick (pictured), Founder of Brand Spark Academy, emphasised the importance of employer branding in the financial services industry.
He said: “Building a magnetic employer brand is one of the most crucial strategic initiatives a financial services business can implement. Our program will guide participants in creating an authentic employer brand blueprint, developing a recruitment marketing plan, and leveraging content that engages candidates and showcases their unique employer brand.
“By the end of the program, participants will possess the knowledge and skills necessary to set themselves apart from the competition.”
Steve explained that the statistics speak for themselves. According to Harvard Business Review, companies with strong employer brands are 50% more likely to have a lower cost-per-hire, while LinkedIn reports that 85% of professionals in professional services consider a company’s reputation as an employer when evaluating a job offer. Additionally, a study by Harvard Business Review revealed that businesses with a strong employer brand experience a 28% higher retention rate.
