Channel Eye has joined forces with Royston Guest, leading Business Growth Coach and CEO/Founder of Pathways Global, in our column, ‘Ask the Business Coach’.
Lack of communication is the Achilles heel of most organisations, yet it is one of the most phenomenal opportunities to clarify your goals and plans. You cannot communicate enough.
Most individuals forget what they’ve been told, plus people generally do not always listen to understand; they listen to hear or respond.
Three key takeaways
- Don’t leave voids & vacuums in your communication.
- Communication voids & vacuums will get filled by noise and incorrect assumptions.
- Specific and targeted messages distributed regularly should be the essence of
any communication strategy.
Episode timestamps
- [0.46] If not managed carefully, communication can become a business’s Achilles heel. Most businesses under-communicate with their people, leaving voids and vacuums.
- [1.25] Without timely communication, the voids and vacuums in communication will be filled by noise and incorrect assumptions as individuals fill the gaps themselves. If left unchecked, this will grow arms and legs.
- [2.10] I call it an overcommunication strategy – in reality, you probably will never over-communicate; you might just hit the right spot as individuals need to hear and read the same message 3-4 times before it starts to land or resonate. Make sure any communication fits the audience and be clear on the message you want to convey.
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