UBS has announced it is a Founding Partner of #TOGETHERBAND, initiated by sustainable accessories brand BOTTLETOP, which aims to engage hundreds of thousands of people across the world in partnership with the United Nations Foundation, World Wildlife Fund, Project Everyone, Eco Age and Global Citizen.
BOTTLETOP and UBS jointly launched the #TOGETHERBAND campaign on April 22, World Earth Day, setting out to engage the world with the 17 United Nations (UN) Sustainable Development Goals (SDGs).
The campaign will use creativity and culture to raise public awareness and inspire action to achieve the Goals through sustainable fashion, contemporary art, music and documentary film. A group of high-profile ambassadors has been appointed to promote the campaign, including Doutzen Kroes and Michelle Yeoh.
The SDGs were devised by the UN in 2015, and ratified by 193 nations around the globe, as a universal call to action to end poverty, protect the planet and ensure that all people enjoy peace and prosperity by 2030. The 17-month #TOGETHERBAND campaign counts down, month by month, with each Goal to the UN General Assembly in September 2020.
At the heart of the #TOGETHERBAND campaign are 17 sustainably and ethically produced friendship bands in the colors of the SDGs, made from up-cycled ocean plastic and Humanium, recycled steel created from seized illegal firearms. The production of the bands is generating skills and livelihoods for women working as artisans in Nepal. Each purchase comes with two bands, one to wear and one to share, including on social media, helping spread the critical message of the SDGs.
Michael Clarke, Head of Private Clients at UBS Wealth Management, Jersey said: “I am really proud of UBS’s involvement in this important project. Sustainability is a priority for our clients and for us. As the leading global wealth manager, UBS already contributes to setting the standards and collaborates in and beyond our industry.”
UBS was among the 44 companies that first signed the UN Global Compact upon its launch in 2000 and is committed to its principles on human rights, labor standards, the environment and anti-corruption.
