Waitrose & Partners is making its egg boxes even more sustainable with the first egg carton label of its kind.
The new labels will move from 100% virgin paper to 100% post-consumer recycled fibre – saving 30 tonnes of paper every year.
The egg boxes are already unique as they use revolutionary packaging made from ryegrass and recycled paper. Waitrose is the largest user of this type of packaging for its eggs.
The ryegrass packaging protects the eggs like a traditional egg box, but is produced using 60% less water and releases 10% less CO2 compared to a standard pulp egg box.
With the new label, the entire box supports a circular economy as it now uses recycled materials and is recyclable.
Paula Protheroe, Branch Manager, Waitrose & Partner’s Admiral Park said: “This is another great example of how seemingly small changes can make a big difference and bring us closer towards our commitment of making our own-label packaging widely recyclable, reusable or home compostable by 2023.”
The total packaging is sourced from more sustainable materials to ensure that Waitrose minimises its impact on the environment.
The first eggs to have moved into the new packaging are Waitrose Duchy Organic eggs. Other own-label eggs follow in the next few months.
