Channel Eye has joined forces with Royston Guest, leading Business Growth Coach and CEO/Founder of Pathways Global, in our series, ‘Ask the Business Coach’.
In today’s fast-moving marketplace, attention is scarce, and change is constant. The businesses that win are not necessarily the biggest, the oldest, or even the most experienced; they are the most relevant.
Relevance means understanding what your customers need right now, adapting quickly, and delivering value that aligns with today’s expectations.
Three key takeaways
- Disruption doesn’t care about your legacy.
- Great businesses are built outside in, not inside out.
- Staying connected, valued and impactful in the moments that matter.
Episode timestamps
- [0.58] How relevant are you and your business to your customers today? The marketplace is filled with businesses and once-strong brands that failed to adapt to consumer trends (Blockbusters, Kodak, Woolworths).
- [3.10] How relevant are you as a leader? Relevance as a leader involves staying closely connected to what your people, customers, and clients genuinely need right now.
- [4.45] How relevant are you as an individual – parent, sibling, friend, partner? Relevance as an individual involves continuously tuning into the world around you, remaining connected, valued, and impactful in the moments that matter.
Do you have a question for the Business Coach?
Send your questions to [email protected]
Missed a previous episode? Catch-up and watch the series here.
