As part of its ongoing partnership with Freeda, de Gruchy department store is encouraging the community to donate new and unused beauty products to women living in Freeda’s safe house and those supported in the wider community.
September is recognised as national self-care awareness month, making it the perfect time to highlight the importance of wellbeing and to provide women affected by domestic abuse with small luxuries that can help restore confidence and a sense of normality.
Throughout the month of September, customers are invited to drop off beauty products such as skincare, cosmetics, fragrance or self-care items at the concierge desk, located on the ground floor of the store. All donations will be collected by the Freeda team and distributed directly to the women they support.
Simon Youden, Store Director at de Gruchy said: “Self-care is about more than products, it’s about giving people the chance to feel valued, confident and supported. This appeal is a simple but meaningful way for Islanders to help the women Freeda supports and we’re proud to provide a platform that makes it easy for our community to get involved.”
Kate Wright, CEO of Freeda, said: “At Freeda, we see how something as simple as a small act of kindness can make a huge difference for women finding their confidence again. This beautiful initiative with de Gruchy is more than just about self-care products. It’s a reminder to the women we support that their community cares for them and wants them to feel valued. We’re very grateful to de Gruchy for helping our community come together to support Freeda.”
Pictured: Alice Milne, Beauty Sales Assistant with some items.
