Francesca Vadher has been appointed to a new role as Marketing and Communications Senior Manager at Skipton International.
She will lead the development and delivery of Skipton International’s marketing strategy, overseeing brand, digital, communications, and campaign management. She will work closely with senior leadership to support business growth across mortgage, savings and corporate offerings in core markets including the Channel Islands and overseas.
Francesca (pictured) is an experienced marketing professional with a strong background in developing and delivering strategic marketing and communications across the financial services and technology sectors. Her career includes senior roles at leading organisations such as Sony, SURE, and BDO Jersey, where she led high-impact campaigns, brand development initiatives, and digital marketing strategies.
Francesca brings a collaborative and data-driven approach to building brand visibility and customer engagement.
She commented: “I’m excited to join a trusted and well-established brand like Skipton International. I look forward to building on its strong reputation and delivering marketing that reflects the values and ambitions of the business and its customers.”
“Francesca’s expertise in integrated marketing and her understanding of the local and international financial services landscape will be a great asset as we continue to grow our brand and enhance customer engagement,” said Charlotte Dunsterville, Chief Commercial Officer at Skipton International.
