Visit Jersey has announced the launch of its spring 2025 campaign, aimed at prospective visitors from the UK, France, and Germany.
Building on the success of the Where Sea Meets Soul campaign that debuted last year, the new 2025 campaign invites international travellers to discover what sets Jersey apart as a holiday destination like no other.
The 2025 campaign features striking imagery of Jersey’s stunning coastline and tranquil country lanes, with a relaxed tone of voice and subtle humour throughout. The creative concepts highlight the island’s distinctive qualities, from its rich history and expansive tidal range to its rejuvenating spirit and diverse range of experiences – all within a compact geographical area. An advertisement featuring Mont Orgueil Castle, for example, playfully turns common consumer confusion about Jersey’s location into an opportunity, using the tagline “Discover our history (once you figure out where we are).”
Throughout the campaign, a wide variety of local tourism and hospitality businesses are showcased, covering everything from food and drink to heritage sites, wellness experiences, and active adventures.
The spring 2025 campaign will be promoted across Visit Jersey’s channels and through paid media in key markets, including TV and video-on-demand, outdoor advertising in commuter train stations and the London Underground, cinema, social media, paid search, Google display ads, and a partnership with The Telegraph.
Tricia Warwick, CEO of Visit Jersey, commented: “Last year’s Where Sea Meets Soul campaign marked a fresh direction for Visit Jersey, reshaping how we position the island to audiences. The positive data confirmed the effectiveness of our approach, so we are continuing to evolve Where Sea Meets Soul this year to further raise brand awareness and challenge outdated perceptions of Jersey.
“We are using the latest marketing tools and technologies available to be as strategic as possible with our marketing investment, targeting both an older demographic that is more familiar with the island and a slightly younger audience who may not have considered Jersey as a holiday destination.”
Pictured: A couple stands in a meadow in St. Catherine, looking out at Archirondel. Photo Credit: Andy Le Gresley Photography Ltd
