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Home Lifestyle Charity & Community

Two Channel Island initiatives unite to boost sustainable travel

January 15, 2025
in Business, Charity & Community, Environment, Guernsey, Jersey, Lifestyle, Transport
Two Channel Island initiatives unite to boost sustainable travel
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Guernsey’s Better Journeys Project has joined forces with The Alternative Transport Week in Jersey.

In 2025 their annual week’s challenge, and the Jersey Non Profit Organisation, will be renamed the Better Journeys Week.

The Guernsey charity will now be known as The Better Journeys Project Jersey and Guernsey.

Both charities aim to encourage people to travel more sustainably on Island roads, whether on foot, by bike, by bus or by car-pooling. They have already worked together successfully for two years to promote the week’s challenge and are looking forward to building on that collaboration.

As part of the collaboration, The Better Journeys Project will start to run their ‘Better Journeys Days’ on the first Friday of each month in Jersey during 2025.

The changes will mean new branding in both islands, a new website and a bigger, better pan-island approach to the charity and NPO’s activities.

Kate Huntington who originally set-up ATW in Jersey and who is now on the Better Journeys Committee said: “Introducing the Better Journeys Project to Jersey is the natural progression for islanders to build on their successes during the newly named Better Journeys Week into continue the challenge throughout the year. With small steps comes the big impact of reducing car dependent travel in Jersey.”

Rollo de Sausmarez who has been involved in Better Journeys Project in Guernsey from the start said: “Together we’re stronger. We’re taking the best of both organisations to drive more sustainable transport options across both Jersey and Guernsey.”


Pictured: Alternative Transport Week & Better Journeys Project join forces across the Channel Islands to become one organisation. Left to right – Rollo de Sausmarez of Better Journey Project Guernsey, and Kate Huntington of ATW Jersey

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Sue Fitzgerald

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