If you’re a brand struggling to get engagement online or a business looking to spice up your marketing game, it might be time to take a cue from TikTok creators.
In this month’s Snap Insights, Marketing Manager at Snap, Marcus Verrell, shares practical takeaways from TikTok creators to help brands boost engagement and connect with their audiences authentically.
‘’But we’re already struggling to keep up with our current social media channels!?’’ Don’t panic. This article isn’t about why TikTok is the best thing since sliced bread. And we’re not here to convince you that making videos of your CEO dancing is the key to increasing revenue.
So first things first, does our brand need to be on TikTok?
In short – it depends on your audience and objectives. If you’re hoping to put your band in front of 18 to 35-year-olds then it might be a strategic thing to do. But we’d always recommend finding out where your target audience is hanging out and making content to suit that channel.
So no, your brand doesn’t need to be on TikTok. But there are a few things we can learn from those creators making waves on the platform.
1. Be unapologetically you – authenticity sells
TikTok is all about showing the ‘real you’ and getting creative with it. The key is to let your brand’s personality shine. Share those quirky behind-the-scenes moments, embrace your unique voice, and don’t be afraid to get a little wild. Authenticity is the name of the game and the key to building a connection with your audience.
2. Spend time building a community
Ever noticed how TikTok creators have these awesome communities rallying around them? Well, that’s the magic of building connections. No matter what social channel you’re using, engage with your audience, respond to their comments, and where feasible collaborate with them on content (see how at the bottom of the article). It’s all about creating a space where everyone feels like they can contribute and where they belong. This starts by creating sharable content that is in line with your audience’s values.
3. Find out what’s #trending
TikTok, Social Media and Content Marketing in general is a whirlwind of viral trends and challenges. The best brands use this to their advantage by jumping on board and riding the wave. Keep an eye on what’s hot, what brands in your space are talking about, and put your own spin on things. Embracing the hype can give your brand some serious street cred and show that you understand your audience.
4. Keep it short and sweet
Thanks to TikTok and Instagram most people now expect to see shorter-form, high-energy content. When it comes to your content, think short, sweet, and to the point. Capture attention quickly with strong headlines, opening statements or questions and deliver your message with flair – this format works for text-based social posts, longer-form blogs as well as video content.
Trust us, mastering the art of short-form content can work wonders for your brand’s visibility.
Before you say we haven’t got time to create loads of content – think about how you can get strategic with your content production. Most of your existing long-form video content can be repurposed into killer short-form content.
So, there you have it – our top TikTok creator tips…
Snap’s team of innovative designers, data driven marketers & pixel perfect developers, create lasting digital experiences. They work with an extensive range of clients from independent start-ups to established multi-jurisdictional companies. For more information, get in touch via the website or info@snap.je
