The way we interact is on a continuous digital trajectory, for better or for worse.
So, how can businesses stay relevant and harness technology to boost communication in times of change? And how are communications of the future shaping up? Marbral Advisory’s Dawn Rutherford and Sasha Mayhew explore the era of the robot in this enlightening article on change communication.
“Elon Musk Backs Prediction of 1 Billion Humanoid Robots by 2040” . Well, the carrier pigeon days are well and truly over! The evolution of technology is mind blowing.
Digital methods have almost taken over all other forms of communication in business. If we’re not looking at our emails, we’re sending an instant message, jumping on a Teams call, or scheduling the next one. It’s like second nature to us now. There are so many ‘must-have’ communication tools on the market today with innovative features to empower individuals and businesses to work more effectively.
But there is still lots of room for growth, particularly when it comes to internal comms. The 2024 Internal Communication Trends Report found that the top three challenges for internal communicators are 1) Engagement; 2) Measuring results; and 3) Personalising content based on employee preferences and needs. So, how is the future shaping up to combat these challenges?
Holographic Communication:
Imagine yourself putting on a pair of Zuckerberg’s Orion Augmented Reality glasses and meeting with your colleagues from around the world to discuss ideas and collaborate on projects. This fully immersive user experience could make meetings more engaging and interactive, as if everyone is in the same room.
Telepathic Interfaces:
‘The Matrix is Everywhere’ – ongoing research in brain-computer interfaces leverages advancements in neuroscience, artificial intelligence, and data transmission to decode and transmit neural signals from one brain to another. Visualise a world where language barriers are irrelevant, and people can share their emotion with extraordinary accuracy – perfect for when you want to understand why someone is resistant to change.
AI Video Creation:
AI is revolutionising the way we produce and consume visual content. New cutting-edge features will elevate how leaders communicate with a distributed workforce. From automating video production to enhanced creativity, ideas will come to life rapidly and at scale, opening up new possibilities for live streaming and virtual events. Combined with the use of avatar tech, this fun and engaging technique to communicate change is likely to resonate on a deeper level.
We will soon be connecting in ways we never thought possible. For businesses to thrive, proactive preparation is now essential – pay attention to what your team needs, foster a culture of continuous learning, innovate with other leaders and speak to us at Marbral about how we can empower your business to navigate complexities, drive growth, and achieve sustainable success.
With all that said, let’s not forget the importance of face-to-face in-person communication, which helps build trust and boost creativity. Who knows – you could be going for coffee with humanoid robot in 16 years!
Marbral Advisory has recently launched a suite of fixed-price services including packages for People Engagement, Change Training, and Process Efficiency and Automation.
Please visit the website or contact the team to find out more on Tel: 00 44 (0)1534 744303 / Email: hello@marbraladvisory.com.
