Standard Chartered has formally launched an enhanced International Banking proposition across a number of markets in Africa, Middle East and Asia this month.
The CEO of the Bank in Jersey believes this will help the Island bolster ties with those regions and see it play an increasingly important role in supporting the diverse ambitions of international investors.
The Bank held a number of events in Zambia, Kenya, Nigeria, Botswana and Uganda in Africa, as well as China in Asia and Bahrain in the Middle East during the spring months. The events aimed to introduce Standard Chartered’s enhanced International Banking capabilities to High Net Worth (HNW) clients and families in those markets, whilst also continuing to grow its business connectivity with existing markets in Africa and Asia more widely.
Commenting on the Bank’s efforts to take its International Banking platform to new diverse markets, Henry Baye (pictured), CEO of Standard Chartered Jersey, said: “With increasing international and inter-generational mobility, affluent clients have growing needs to manage their wealth across different jurisdictions. With that in mind, we’ve sought to significantly strengthen our sophisticated International Banking proposition – of which Jersey is a key part – over recent years, and I’m delighted that we are now ramping up our efforts to take it to new markets in Africa, the Middle East and Asia.
“Jersey has built strong relationships with clients across these overseas markets, over many years, helping families and private clients with their increasingly diverse wealth management ambitions. Meanwhile, our service offering as a Bank is very much aligned with Jersey’s jurisdictional message of providing high quality, globally-focused expertise, and I’m convinced that, through our concerted efforts in these new markets, we can play a part in opening up new opportunities for the Island, strengthening ties further and attracting high quality wealth management business to the island.”
