Intertrust has won a national award for a campaign that saw the firm donate 400 cycle helmets to Channel Island children.
The Citywealth Brand Management & Reputation Awards highlight exceptional work in the internal business development function supporting the wealth management industry and include awards for marketing initiatives, corporate social responsibility (CSR) campaigns and individuals and teams that work in the marketing, communications and business development (BD) roles.
As part of its cycle helmets initiative, Intertrust donated 400 children’s cycle helmets to local charities, community groups, and employees across the Channel Islands.
The campaign was created by Intertrust’s public relations agency Orchard PR and won bronze in the CSR Programme of the Year Award at the Citywealth Brand Management & Reputation Awards earlier this month.
Helene Senior, head of CSR for Intertrust in Jersey said: “We’re really proud of this initiative and how well it was received. We’ve built some great relationships with the community and local charities, including Headway who have since approached us to join forces with them to promote Brain Injury Awareness week in early September. The award from Citywealth really highlights our commitment to making a difference in the island through our CSR work.”
Sue Trebert, head of CSR for Intertrust in Guernsey, said: “We know that our cycle helmets campaign has had a beneficial effect on children’s behaviours and contributed to keeping them safe on their bikes. We were able to distribute the helmets in conjunction with Headway in Guernsey and the Guernsey Police as part of their cycling proficiency initiative. For the campaign to win this award demonstrates just how well received the cycle helmets were.”
Citywealth was founded in 2005 with the purpose of bringing together ultra-high net worth clients and their advisers and managers working in the private wealth sector through publications, events and award initiatives.
