Alliance – which sells Tesco goods exclusively in the Channel Islands – has launched a new ambitious strategy: to match the UK Tesco prices of hundreds of everyday items, includingbananas, bread, eggs, orange juice and yoghurts.
The company has stressed this is not a promotion or special offer, but that prices have been dropped permanently.
Andrew Bagot, Managing Director of Alliance, said: “The reason behind this is simple: we asked our customers what we could do to improve, and they told us they’d like to see everyday items become more affordable.
“Fortunately, we have a strong relationship with Tesco, who have been very supportive of our plan to match their UK prices and take advantage of the fantastic quality of product they supply.
“This is not the launch of any price war but hopefully we can start a debate around food-pricing in the Channel Islands. We firmly believe that great prices on great quality produce shouldn’t be out of the reach of any Islander. We are also working hard on recruiting more great people, as price is just one aspect of retailing – great service is another.
“Of course, although we will be matching UK Tesco prices, in Jersey we do have to add GST. Whether GST should be on food is another debate I would like to see happen.
“Our new pricing strategy has been in response to customer feedback, so I urge Islanders to continue to share their thoughts and suggestions with us by talking to our staff or perhaps engaging with us on social media. We know there is more to do, and we are working hard to drop more prices in the future.”
