Skipton’s public relations campaign for the Skipton Swimarathon 2021 has been shortlisted by the Chartered Institute of PR as a finalist in its annual PRide Awards.
The CIPR PRide Awards recognise the outstanding work that’s been delivered across the UK in the last 12 months. They give formal recognition of excellence and allow communications professionals to celebrate their achievements. The CIPR PRide Awards are open to any organisation, company or individual connected to, or working within, the public relations or communications industries and whose work was completed within the awards regions across the whole of the UK.
The national awards are divided into regions, and Skipton’s entry forms part of the South of England and Channel Islands region. There is just one other Guernsey finalist in this year’s Awards, and none from Jersey.
Skipton is the headline sponsor of the annual Swimarathon, one of the Island’s largest fundraising events of the year, which is organised by the Lions Club and Round Table of Guernsey. Skipton supports with the PR, marketing, website maintenance and other operational support.
Julie Todd (pictured), PR Manager at Skipton, said: “I send my congratulations to everyone in the sector across the region who have been shortlisted in the Chartered Institute of Public Relations PRide Awards. I’m absolutely thrilled that the Skipton PR team has made the shortlist.
“Public relations is an often-misunderstood profession. It’s most certainly not the case of typing a few media releases! Campaigns need to be carefully planned, written and targeted, and the success of the annual Skipton Swimarathon is partly due to the research and planning undertaken months in advance, in order to engage with the Guernsey public.”
The South of England and Channel Islands CIPR PRide Awards ceremony will take place on Thursday 13th October.
