Ahead of today’s official launch of the film ‘The Guernsey Literary and Potato Peel Pie Society’ in cinemas, VisitGuernsey has announced a partnership with Bloomsbury and WHSmith.
As part of the ongoing activity to maximise opportunity presented by the release of the film and attract visitors to the island, VisitGuernsey has been working with book publishers Bloomsbury, who have released a new film-jacket version of the much-loved story.
The book, now in stores nationwide, is set to become a best seller once again with a new cover featuring leading actress Lily James in the role of Juliet Ashton and showcasing the island’s iconic Icart Point.
In partnership with Bloomsbury a competition will run on the publisher’s website and on stickered versions of the book on sale in selected WHSmith retail outlets across the UK. The promotion will offer a competition for two to win a trip to Guernsey and the stickers will feature the VisitGuernsey branding and website address to help drive traffic to the site and social channels.
To view the competition on the Bloomsbury website visit: https://www.bloomsbury.com/guernsey- competition/166
Mike Hopkins, Director of Marketing & Tourism, VisitGuernsey says: “We’re delighted to be part of such a high profile promotion. The re-released book is being marketed heavily and will be highly visible in key selected stores in the WHSmith retail network and further supported on the Bloomsbury website and across all social channels. Having a nationwide retail presence and partnering with such renowned quality brands will further highlight Guernsey to new audiences with the aim of driving visitors to the island.”
