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Home Location Guernsey News

Acclaimed global photographer works alongside local design agency

April 8, 2018
in Guernsey News, Jersey News
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Channel Islands design agency The Potting Shed has announced a collaboration with Ted Grambeau.

Adventures in Light showcases acclaimed photographer Ted Grambeau’s remarkable body of work on a visual journey spanning four decades of adventure travel.

“After knowing and working with Ted for over a decade on a number of magazines and projects we were very excited when Ted (and surf industry giant Rip Curl, who commissioned the book) approached us to design a coffee table book to document his incredible career,” says The Potting Shed’s Executive Creative Director Alastair Mitchell.

“Ted Grambeau is much more than one of the world’s great surf photographers. The book captures the spectacular diversity of his work, from perfect waves to high fashion, insightful portraiture to fine art, astute reportage to exotic travel.

Ted’s staggering body of work, which has graced magazine editorials and advertising campaigns for decades, is brought together here for the first time in over 240 pages of imagery to fuel the surf adventure urge in all of us. It is fair to say there is not a more widely-travelled, well-rounded, technically skilled and artistic photographer working in the realm of adventure travel and action sports in the world.”
Mr Grambeau flew into Guernsey in late 2017 to work alongside The Potting Shed throughout the creative process and even managed to fit in a school visit to Ladies College to talk to students about his work and his travels.

His personal philosophy mirrors that of his long-time collaborator, surf company Rip Curl, captured in its ongoing campaign, The Search. Many of Ted’s iconic images are drawn from the rich archive of Rip Curl’s early Search trips to some of the most remote surf destinations on the planet. “The Search offered me a platform and a philosophy that was tailor-made to what I already believed in – show and don’t tell. We were always at great pains to not reveal where we surfed, not to reveal places but to inspire people to go on their own search,” says Ted.

“To me, Ted is like the godfather of the Search. He’s always been the guy who gets incredible shots, has great relationship with all the surfers and has blazed trails to so many new and amazing waves,” says three-time world champion Mick Fanning.

“If there was one character who was already on the Search before it even began it was Ted Grambeau,” says Rip Curl co-founder Doug “Claw” Warbrick. “Ted’s photos had already become among our favourites at Rip Curl – so evocatively depicting the joys and challenges, the rewards and deprivations, of the path of the hard core surf traveller.”

 

 

 

 

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