TwitTwooYou Archives - Channel Eye

Marketing Masterclass: Can your business survive on social media alone, or is a website a must?

Jo Buchanan — Thu, 28 May 2026 04:03:38 +0000

I’ve started noticing a new trend emerging. I’m hearing from my network that some people are considering ditching their website. They say, “All of my business comes from LinkedIn/Instagram/Facebook, so why do I need the cost and time associated with maintaining a website?” It’s an interesting concept, and one I’ve been thinking about of late. […]

Source: Channel Eye - Full story: 'Marketing Masterclass: Can your business survive on social media alone, or is a website a must?'.

First published by Channel Eye on 28 May 2026 at 04:03 GMT.

Marketing Masterclass: LinkedIn + Email – the duo that your marketing’s been missing

Jo Buchanan — Thu, 14 May 2026 04:01:36 +0000

If you’re a business owner or professional working in the Channel Islands, chances are you’re already on LinkedIn, and you’re already sending emails. For many, LinkedIn is a ‘nice to have’ visibility tool, while email is treated as a separate, slightly annoying obligation you have to complete at least once a month. Used in isolation, […]

Source: Channel Eye - Full story: 'Marketing Masterclass: LinkedIn + Email – the duo that your marketing’s been missing'.

First published by Channel Eye on 14 May 2026 at 04:01 GMT.

Marketing Masterclass: The greatest and worst marketing mistakes of fast food giants

Jo Buchanan — Thu, 30 Apr 2026 04:03:20 +0000

A few weeks ago, I was visiting my friend whose son was home from University. I asked him how his studies were going and whether he had any assignments to complete while he was home. He’s currently studying for a marketing degree and was working on a project on KFC marketing, which got me thinking… […]

Source: Channel Eye - Full story: 'Marketing Masterclass: The greatest and worst marketing mistakes of fast food giants'.

First published by Channel Eye on 30 April 2026 at 04:03 GMT.

Marketing Masterclass: Let’s make sense of the new LinkedIn algorithm, Brew360

Jo Buchanan — Thu, 16 Apr 2026 04:03:20 +0000

If you’re posting on LinkedIn at least once a week (or more) and wondering why your numbers have dropped significantly, you’re not imagining it. Fewer likes, fewer comments, fewer impressions, fewer profile views. And LinkedIn strategist Richard Van Der Blom has been tracking it. He conducted some analysis of over 3 million LinkedIn posts and […]

Source: Channel Eye - Full story: 'Marketing Masterclass: Let’s make sense of the new LinkedIn algorithm, Brew360'.

First published by Channel Eye on 16 April 2026 at 04:03 GMT.

Marketing Masterclass: How to write emails people actually want to read

Jo Buchanan — Thu, 02 Apr 2026 04:03:20 +0000

Wherever you work and in whatever industry that might be, if you’re responsible for keeping your subscribers up to date with the latest happenings in your business, you might have a love–hate relationship with email marketing. You know you should be emailing your clients and prospects more often. You’ve probably been told that ’email has […]

Source: Channel Eye - Full story: 'Marketing Masterclass: How to write emails people actually want to read'.

First published by Channel Eye on 2 April 2026 at 04:03 GMT.

Marketing Masterclass: What Labubu Dolls can teach you about marketing (yes, really)

Jo Buchanan — Thu, 19 Mar 2026 05:03:19 +0000

If you’ve somehow managed to avoid the Labubu craze, I both applaud you and question which rock you’ve been living under??!! Labubu dolls, known for their mischievous, ‘ugly‑cute’ rabbit‑elf creatures with sharp teeth and weird energy, have gone from niche art toys to global status symbols. You’ll now see them dangling off the bags of […]

Source: Channel Eye - Full story: 'Marketing Masterclass: What Labubu Dolls can teach you about marketing (yes, really)'.

First published by Channel Eye on 19 March 2026 at 05:03 GMT.

Marketing Masterclass: Beyond the logo – how to really revamp your brand

Jo Buchanan — Thu, 05 Mar 2026 05:03:15 +0000

Wherever you work, and you’re sitting in the boardroom and the words ‘Rebrand’ are on the agenda, I bet you’ve heard this before: “Maybe we just need a new logo.” It’s usually followed by a nervous laugh, a few nods, and someone emailing a graphic designer they know from Lockes to ‘modernise’ things. A bit […]

Source: Channel Eye - Full story: 'Marketing Masterclass: Beyond the logo – how to really revamp your brand'.

First published by Channel Eye on 5 March 2026 at 05:03 GMT.

Marketing Masterclass: Why no one’s looking at your LinkedIn Profile – and how to fix it

Jo Buchanan — Thu, 19 Feb 2026 05:03:30 +0000

Last week, I ran my first webinar entitled ‘How to Get Noticed on LinkedIn in 2026’, with nearly 60 attendees. One thing was clear: being brilliant at your job is no longer enough if nobody can see you. With the changes to the LinkedIn algorithm (Brew360), it’s getting harder and harder to get good impressions […]

Source: Channel Eye - Full story: 'Marketing Masterclass: Why no one’s looking at your LinkedIn Profile – and how to fix it'.

First published by Channel Eye on 19 February 2026 at 05:03 GMT.

Marketing Masterclass: You’ve got 7 seconds to make a good first impression

Jo Buchanan — Thu, 05 Feb 2026 05:03:32 +0000

Earlier this month, I had the good fortune to steal away an hour with Channel Eye’s CEO, Tim Bullock. During our chat, we discussed the impact of first impressions and how quickly they are formed. Tim was astounded by how quickly we, as humans, form impressions of others, and it made me think this could […]

Source: Channel Eye - Full story: 'Marketing Masterclass: You’ve got 7 seconds to make a good first impression'.

First published by Channel Eye on 5 February 2026 at 05:03 GMT.

Marketing Masterclass: How to design a simple marketing plan in 2026

Jo Buchanan — Thu, 22 Jan 2026 05:03:59 +0000

It’s a new year and a new start for many. If your business is planning for the rest of the year, make time to review your marketing plan. Without one, you’re literally sailing in the wind with no compass, no direction and no measurement against your efforts or goals to succeed. But, if 2025 was […]

Source: Channel Eye - Full story: 'Marketing Masterclass: How to design a simple marketing plan in 2026'.

First published by Channel Eye on 22 January 2026 at 05:03 GMT.