Snap Archives - Channel Eye

Email, social or ads? Where your Black Friday effort should actually go

Sponsored Content — Thu, 15 Oct 2026 04:03:58 +0000

Every November, the same question lands on every business owner’s desk: where should the Black Friday effort actually go? Inboxes are overflowing. Social feeds are wall-to-wall offers. Ad space is more expensive than at any other point in the year. And most businesses don’t have the time or the budget to do everything well. So […]

Source: Channel Eye - Full story: 'Email, social or ads? Where your Black Friday effort should actually go'.

First published by Channel Eye on 15 October 2026 at 04:03 GMT.

Why creativity still matters in the age of AI

Sponsored Content — Thu, 17 Sep 2026 04:03:54 +0000

AI can write ads, generate images and pull together copy in seconds now, and it’s fair to wonder what that means for creativity. If a machine can do the work, does the human part still matter? I think it matters more than it used to, not less. The way I see it, AI should be […]

Source: Channel Eye - Full story: 'Why creativity still matters in the age of AI'.

First published by Channel Eye on 17 September 2026 at 04:03 GMT.

Snap opens The Nest: a new space for ideas, creativity and collaboration in Jersey

Sponsored Content — Fri, 11 Sep 2026 04:05:48 +0000

Creative agency Snap has opened the doors to The Nest, a new event, meeting and creative space designed to give Jersey businesses somewhere different to think, create and connect. Built by Snap as a platform for ideas, culture and collaboration, The Nest has been created as an alternative to the traditional corporate meeting room. The […]

Source: Channel Eye - Full story: 'Snap opens The Nest: a new space for ideas, creativity and collaboration in Jersey'.

First published by Channel Eye on 11 September 2026 at 04:05 GMT.

SEO isn’t dead. Search has just got bigger

Sponsored Content — Thu, 13 Aug 2026 04:03:08 +0000

If you’ve spent any time reading marketing blogs recently, you’ve probably come across a whole new collection of acronyms: SEO, AEO, GEO… Depending on who you ask, they’re either the future of digital marketing or just another set of buzzwords designed to make something familiar sound new. The truth sits somewhere in the middle. Over the […]

Source: Channel Eye - Full story: 'SEO isn’t dead. Search has just got bigger'.

First published by Channel Eye on 13 August 2026 at 04:03 GMT.

Why your digital ads aren’t working (and it’s probably not Google’s fault)

Sponsored Content — Thu, 16 Jul 2026 04:03:59 +0000

“We tried Google Ads before. It just didn’t work.” It’s something we hear all the time. Sometimes it’s Google Ads. Sometimes it’s Facebook or Instagram. Occasionally, it’s online advertising as a whole that’s been written off because someone gave it a go a few years ago and never saw the results they were hoping for. […]

Source: Channel Eye - Full story: 'Why your digital ads aren’t working (and it’s probably not Google’s fault)'.

First published by Channel Eye on 16 July 2026 at 04:03 GMT.

Snap Insights: Is your org chart ready for AI?

Sponsored Content — Tue, 14 Apr 2026 04:01:35 +0000

AI is reshaping how modern organisations think, plan, and operate, raising an important question about whether traditional structures can keep pace with how work is evolving. In this month’s Snap Insights, Tom Le Sueur, CEO and Founder of Snap, examines why the classic hierarchy no longer fits today’s AI supported world and what a more […]

Source: Channel Eye - Full story: 'Snap Insights: Is your org chart ready for AI?'.

First published by Channel Eye on 14 April 2026 at 04:01 GMT.

Snap Insights: Why the best video campaigns still lead with story, not sell

Sponsored Content — Tue, 10 Mar 2026 05:21:49 +0000

In a world flooded with fast content and forgettable scroll-by videos, the campaigns that stay with us are the ones that land an emotional punch rather than a product message. In this month’s Snap Insights, Marcus Verrell, Snap’s Marketing Manager, looks at three standout video campaigns and the storytelling techniques that allow them to resonate […]

Source: Channel Eye - Full story: 'Snap Insights: Why the best video campaigns still lead with story, not sell'.

First published by Channel Eye on 10 March 2026 at 05:21 GMT.

Snap Design & Digital appoints Strategy Director

Sue Fitzgerald — Fri, 06 Mar 2026 10:58:37 +0000

Jersey-based Snap Design & Digital has announced the appointment of Charlie Glenn as Strategy Director and Director of the company. Charlie (pictured) has become a key part of the agency’s leadership team, helping to strengthen and evolve Snap’s strategic offering while guiding clients through brand positioning, marketing direction and digital growth. Her appointment to the […]

Source: Channel Eye - Full story: 'Snap Design & Digital appoints Strategy Director'.

First published by Channel Eye on 6 March 2026 at 10:58 GMT.

Snap Insights: It’s time to ditch the pursuit of perfection

Sponsored Content — Tue, 10 Feb 2026 05:01:24 +0000

Many brands are chasing flawless execution, but the rise of sameness in the market is revealing a deeper truth about what audiences actually remember. In this month’s Snap Insights, Marcus Verrell, Snap’s Marketing Manager, reflects on why embracing imperfections can strengthen brand identity and create more meaningful connections with customers. In branding, there’s often a […]

Source: Channel Eye - Full story: 'Snap Insights: It’s time to ditch the pursuit of perfection'.

First published by Channel Eye on 10 February 2026 at 05:01 GMT.

Snap Insights: Building a brand – beyond taglines and visuals

Sponsored Content — Tue, 13 Jan 2026 05:03:53 +0000

In this month’s Snap Insights, Marcus Verrell, Snap’s Marketing Manager, explains why building dynamic brand platforms—not just one-off ads—is key for brands to stay culturally relevant, engage audiences deeply, and turn marketing into meaningful movements that evolve with the times. In the last five years, the advertising world has undergone a significant transformation. No longer […]

Source: Channel Eye - Full story: 'Snap Insights: Building a brand – beyond taglines and visuals'.

First published by Channel Eye on 13 January 2026 at 05:03 GMT.