New research has revealed that as many as 58% of people believe that sustainability is an important factor when making travel choices.
Of the 2,000 people polled by Intrepid Travel, it was found that Gen Z, those born in the late 1990s, were the most concerned about their environmental footprint. In comparison, those in the 55-plus age bracket were the least concerned about travelling sustainably.
‘Like most of our travellers, Gen Z are open to new destinations, they want to travel for personal growth and they want to interact with locals to build greater understanding of the many cultures around the world,’ Intrepid Travel CEO James Thornton said.
‘However, more so than other generations, they have a genuine – almost intrinsic – desire to make a difference and to change the world; ultimately, making this generation one of the most socially-conscious and philanthropic.’
When asked which responsible tourism measures they would like their travel company to offer, 44% of those in the Gen Z bracket said it was the chance to offset carbon emissions, while only 20% of baby boomers chose this option. The results, based on externally commissioned YouGov research, also reveal that Gen Z are most likely to take sustainability into account when choosing an operator to book their holiday.