Sponsored Content, Author at Channel Eye https://channeleye.media/author/sponsored-content/ Business & Lifestyle News in the Channel Islands and Isle of Man Tue, 13 Oct 2026 11:58:01 +0000 en-GB hourly 1 https://channeleye.media/wp-content/uploads/2020/08/ce_favicon48px.png Sponsored Content, Author at Channel Eye https://channeleye.media/author/sponsored-content/ 32 32 Email, social or ads? Where your Black Friday effort should actually go https://channeleye.media/email-social-or-ads-where-your-black-friday-effort-should-actually-go/ Thu, 15 Oct 2026 04:03:58 +0000 https://channeleye.media/?p=74481 Every November, the same question lands on every business owner’s desk: where should the Black Friday effort actually go? Inboxes are overflowing. Social feeds are wall-to-wall offers. Ad space is more expensive than at any other point in the year. And most businesses don’t have the time or the budget to do everything well. So […]

Source: Channel Eye - Full story: 'Email, social or ads? Where your Black Friday effort should actually go'.

First published by Channel Eye on 15 October 2026 at 04:03 GMT.]]> Why creativity still matters in the age of AI https://channeleye.media/why-creativity-still-matters-in-the-age-of-ai/ Thu, 17 Sep 2026 04:03:54 +0000 https://channeleye.media/?p=73293 AI can write ads, generate images and pull together copy in seconds now, and it’s fair to wonder what that means for creativity. If a machine can do the work, does the human part still matter? I think it matters more than it used to, not less. The way I see it, AI should be […]

Source: Channel Eye - Full story: 'Why creativity still matters in the age of AI'.

First published by Channel Eye on 17 September 2026 at 04:03 GMT.]]> How to build a client list in fifteen minutes a week https://channeleye.media/how-to-build-a-client-list-in-fifteen-minutes-a-week/ Tue, 15 Sep 2026 04:03:44 +0000 https://channeleye.media/?p=73751 Almost all marketing advice that you’ll read is about marketing to strangers: how to reach new people, how to build an audience and how to get in front of a market that has never heard of you. It is certainly not bad advice, but it assumes that everyone who already knows you is a closed […]

Source: Channel Eye - Full story: 'How to build a client list in fifteen minutes a week'.

First published by Channel Eye on 15 September 2026 at 04:03 GMT.]]> A running story: Why the Standard Chartered Jersey Marathon attracts participants from around the world https://channeleye.media/a-running-story-why-the-standard-chartered-jersey-marathon-attracts-participants-from-around-the-world/ Mon, 14 Sep 2026 04:03:52 +0000 https://channeleye.media/?p=73710 For more than two decades, the Standard Chartered Jersey Marathon has been a fixture of Island life. What began as a popular local sporting event has evolved into something much bigger: a marathon that attracts runners from across the globe, drawn by its unique blend of challenge, community and breathtaking scenery. Now celebrating its 21st […]

Source: Channel Eye - Full story: 'A running story: Why the Standard Chartered Jersey Marathon attracts participants from around the world'.

First published by Channel Eye on 14 September 2026 at 04:03 GMT.]]> Snap opens The Nest: a new space for ideas, creativity and collaboration in Jersey https://channeleye.media/snap-opens-the-nest-a-new-space-for-ideas-creativity-and-collaboration-in-jersey/ Fri, 11 Sep 2026 04:05:48 +0000 https://channeleye.media/?p=73708 Creative agency Snap has opened the doors to The Nest, a new event, meeting and creative space designed to give Jersey businesses somewhere different to think, create and connect. Built by Snap as a platform for ideas, culture and collaboration, The Nest has been created as an alternative to the traditional corporate meeting room. The  […]

Source: Channel Eye - Full story: 'Snap opens The Nest: a new space for ideas, creativity and collaboration in Jersey'.

First published by Channel Eye on 11 September 2026 at 04:05 GMT.]]> The Jersey Police Authority: Keeping policing accountable and ready for the future https://channeleye.media/the-jersey-police-authority-keeping-policing-accountable-and-ready-for-the-future/ Mon, 07 Sep 2026 04:03:56 +0000 https://channeleye.media/?p=73582 Much of the work of the Jersey Police Authority takes place away from public view. Simon Harman (pictured), Chair of the Authority, explains how independent oversight works in practice and why it matters to policing in the Island. Most Islanders will have regular reason to see or hear about the work of the States of […]

Source: Channel Eye - Full story: 'The Jersey Police Authority: Keeping policing accountable and ready for the future'.

First published by Channel Eye on 7 September 2026 at 04:03 GMT.]]> How to turn the work you’re already doing into marketing https://channeleye.media/how-to-turn-the-work-youre-already-doing-into-marketing/ Tue, 18 Aug 2026 08:30:12 +0000 https://channeleye.media/?p=73335 Most founders think that doing marketing means making something new; a new social post to write from scratch, a new idea to ponder and a new task to bolt onto a week that is already full. It’s no surprise that marketing keeps sliding down the list. Anything that feels like extra work, especially when it’s […]

Source: Channel Eye - Full story: 'How to turn the work you’re already doing into marketing'.

First published by Channel Eye on 18 August 2026 at 08:30 GMT.]]> SEO isn’t dead. Search has just got bigger https://channeleye.media/seo-isnt-dead-search-has-just-got-bigger/ Thu, 13 Aug 2026 04:03:08 +0000 https://channeleye.media/?p=72615 If you’ve spent any time reading marketing blogs recently, you’ve probably come across a whole new collection of acronyms: SEO, AEO, GEO… Depending on who you ask, they’re either the future of digital marketing or just another set of buzzwords designed to make something familiar sound new. The truth sits somewhere in the middle. Over the […]

Source: Channel Eye - Full story: 'SEO isn’t dead. Search has just got bigger'.

First published by Channel Eye on 13 August 2026 at 04:03 GMT.]]> Cybersecurity in focus: Building resilience for the threats ahead https://channeleye.media/cybersecurity-in-focus-building-resilience-for-the-threats-ahead/ Wed, 12 Aug 2026 08:03:38 +0000 https://channeleye.media/?p=73228 Yesterday, James Gillies and Terry Walters explained why identity has become the new cybersecurity perimeter. Today, they turn to the next challenge: how organisations can build real resilience as threats become more sophisticated. In discussion with Channel Eye, James Gillies, Head of Cyber Security at Logicalis UKI, and Terry Walters, Head of Digital Services at […]

Source: Channel Eye - Full story: 'Cybersecurity in focus: Building resilience for the threats ahead'.

First published by Channel Eye on 12 August 2026 at 08:03 GMT.]]> Cybersecurity in focus: Why identity is the new perimeter https://channeleye.media/cybersecurity-in-focus-why-identity-is-the-new-perimeter/ Tue, 11 Aug 2026 04:03:08 +0000 https://channeleye.media/?p=73227 As cyber threats evolve, organisations are having to rethink where their greatest vulnerabilities lie. In discussion with Channel Eye, Jersey-based James Gillies, Head of Cyber Security at Logicalis UKI, and Terry Walters, Head of Digital Services at Highlands College, discuss why identity and access have become central to cybersecurity, and how modern infrastructure can improve […]

Source: Channel Eye - Full story: 'Cybersecurity in focus: Why identity is the new perimeter'.

First published by Channel Eye on 11 August 2026 at 04:03 GMT.]]>