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DTSTART:20260329T020000
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DTSTART;TZID=Europe/Jersey:20260303T123000
DTEND;TZID=Europe/Jersey:20260303T133000
DTSTAMP:20251215T142341Z
CREATED:20251215
LAST-MODIFIED:20251215
PRIORITY:5
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TRANSP:OPAQUE
SUMMARY:The director’s guide to making marketing pay
DESCRIPTION:When the economy is uncertain, many businesses respond by pausing or even cutting their marketing activity.\nBut is that the right move? Or should directors be asking how to make marketing work harder and deliver measurable returns?\nIn this practical, bite-sized session, marketing strategist Julie Edler, Founder of Gecko Marketing, will challenge the idea of marketing as a ‘nice to have’ and reframe it as the engine that drives revenue and growth.\nShe’ll share how directors and business owners can ensure every pound spent delivers measurable commercial value by aligning marketing with strategic goals, focusing on the metrics that matter, and recognising the early signs when performance is starting to stall.Key takeaways:\n\nHow to measure what matters — and stop wasting budget on what doesn’t\nQuestions every director should ask their marketing team or agency\nPractical steps to make marketing a true driver of growth\nDon’t miss this opportunity to discover how smarter marketing decisions can fuel real business growth\n\nWho should attend:\nDirectors and senior leaders seeking to make smarter, data-driven marketing decisions.\n
URL:https://channeleye.media/events/the-directors-guide-to-making-marketing-pay/
ORGANIZER;CN=IoD:MAILTO:membership@iod.com
CATEGORIES:Business,Leadership,Webinar/Online
LOCATION:Webinar / Online
ATTACH;FMTTYPE=image/jpeg:https://channeleye.media/wp-content/uploads/2025/12/IoD-Event-3.jpg
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