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X-WR-CALNAME:Channel Eye
X-WR-CALDESC:Business & Lifestyle News in the Channel Islands and Isle of Man
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DTSTART:20260329T020000
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UID:MEC-604c1e63ab475716a1db3f5c775b6081@channeleye.media
DTSTART;TZID=Europe/Jersey:20240220T074500
DTEND;TZID=Europe/Jersey:20240220T090000
DTSTAMP:20240130T114935Z
CREATED:20240130
LAST-MODIFIED:20240216
PRIORITY:5
SEQUENCE:3
TRANSP:OPAQUE
SUMMARY:‘I saw you in the news’: How to work with the media to grow your SME
DESCRIPTION:The power of the local media is huge in terms of building a brand and growing your recognition, and it can be a low-cost (or no-cost if you do it right yourself!) way of marketing your business.\nBut what’s the best way to work with them to tell your story?\nOrchard PR has been helping businesses of all sizes do exactly that for more than 25 years, and in this session Head of PR Dan Gallienne will share insight into what the media is looking for, how the current landscape looks, and how to identify the elements of your business that the media will find interesting.\nHe’ll share case studies of SMEs who’ve done it well, and tips on the dos and don’ts of speaking to the media, once you’ve earned your chance.\nYou’ll come away with:\n\nKnowledge of who the local media are and what they want\nHow to pitch to the media\nHow to tie media content into your broader marketing plan\nHow to maximise any earned media coverage/appearances\n\n
URL:https://channeleye.media/events/i-saw-you-in-the-news-how-to-work-with-the-media-to-grow-your-sme/
ORGANIZER;CN=Chamber of Commerce, Guernsey:MAILTO:membership@guernseychamber.com
CATEGORIES:Business,Guernsey,Leadership
LOCATION:Business Development Centre, Markets Inner Street, GY1 1HE, Guernsey
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