BEGIN:VCALENDAR
VERSION:2.0
METHOD:PUBLISH
CALSCALE:GREGORIAN
PRODID:-//WordPress - MECv7.33.0//EN
X-ORIGINAL-URL:https://channeleye.media/
X-WR-CALNAME:Channel Eye
X-WR-CALDESC:Business &amp; Lifestyle News in the Channel Islands and Isle of Man
X-WR-TIMEZONE:Europe/Jersey
BEGIN:VTIMEZONE
TZID:Europe/Jersey
X-LIC-LOCATION:Europe/Jersey
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20260329T020000
RRULE:FREQ=YEARLY;BYMONTH=03;BYDAY=-1SU
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20261025T010000
RRULE:FREQ=YEARLY;BYMONTH=10;BYDAY=4SU
END:STANDARD
END:VTIMEZONE
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-PUBLISHED-TTL:PT1H
X-MS-OLK-FORCEINSPECTOROPEN:TRUE
BEGIN:VEVENT
CLASS:PUBLIC
UID:MEC-ffa54840a3c240e0725c16c7fa48281c@channeleye.media
DTSTART;TZID=Europe/Jersey:20230307T123000
DTEND;TZID=Europe/Jersey:20230307T133000
DTSTAMP:20230130T132152Z
CREATED:20230130
LAST-MODIFIED:20230202
PRIORITY:5
SEQUENCE:0
TRANSP:OPAQUE
SUMMARY:Marketing to Gen Z on a shoestring
DESCRIPTION:How to maximise marketing investment targeted to Gen Z, including how to make demographic based marketing decisions to maximise your business.\nGeneration Z accounts for a third of the world’s population, they have never known a world without Google and are almost constantly online, with 6 years of their life to date being spent on social media according to 2020 WHO research, and they were only born between 1995 and 2016!\nThe Gen Z market is due to quadruple over the next decade to around $33 trillion so learn how to:\n\nTarget Gen Z and make demographic based marketing decisions\nEnsure you deliver a return on your marketing investment for Gen Z\nWork out if you need a business TikTok account, and what are the social media opportunities of tomorrow.\n\nOpportunity to ask questions at the end.\n
URL:https://channeleye.media/events/marketing-to-gen-z-on-a-shoe-string/
ORGANIZER;CN=IoD:MAILTO:membership@iod.com
CATEGORIES:Business,Digital &amp; Technology,Leadership,Webinar/Online
LOCATION:Webinar / Online
ATTACH;FMTTYPE=image/png:https://channeleye.media/wp-content/uploads/2023/01/Marketing-to-Gen-Z-on-a-Shoe-String-event-01-16-9.png
END:VEVENT
END:VCALENDAR
